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Brand System
The 1NC brand,
in the open.
Less a rulebook than a starter kit. Here are the non-negotiables that keep us recognizable — and the flex zones you're invited to remix. Grab the assets and build.
Start here
A brand worth remixing
1NCBlockchain is North Carolina's unified blockchain network — built solo, in public, with every win and loss on the ledger. Our brand should feel the same: confident, transparent, a little irreverent, unmistakably cardinal red.
These guidelines exist so anyone — partners, the community, the team — can represent us consistently without asking permission. Keep the cardinal recognizable. Everything else is yours to play with.
Messaging
What we say
The one-liner
North Carolina's unified blockchain network.
1NCBlockchain is North Carolina's community-owned blockchain platform — Cardinal Coin (NCCC) on Base, 100 county hubs, on-chain governance, an autonomous AI trading desk that publishes every loss, an arcade, and crypto payments. Built solo, in public.
Built in the open
We publish every trade — winners and losers both — on a public ledger. No curated windows, no survivorship theater. Radical transparency is the product.
A public good
State-level blockchain infrastructure is worth building before someone else captures it. One NCCC token, regional hubs every county connects through, citizens get the rails.
Community-owned
100 county hubs, on-chain governance, quadratic-funded county grants. The people who use it steer it.
Onchain & verifiable
Every contract is live on Base mainnet and verifiable today — no waitlist to check our work. If we claim it, you can click it.
Core Identifiers
Logo, mascot & coin
The full lockup — voxel cardinal + “1 BLOCKCHAIN” wordmark. Default on dark backgrounds, headers, partnerships.
The iconic mark. Favicon, app icon, OG cards, avatars, anywhere the wordmark is too wide. Our most recognizable asset.
North Carolina Cardinal Coin (NCCC) token mark. Wallet token icon, token lists, tokenomics, anywhere NCCC is the subject.
The quiet brand mark. Loading states, watermarks, particle effects, subtle accents.
For ecosystem / portfolio / partner contexts where the primary mascot would over-brand.
Clearspace
Keep padding around the mark equal to the height of the cardinal's head. Don't crowd it.
Do & Don't
Keep clearspace around the mark equal to the height of the cardinal's head.
Reproduce in pure white or pure black for single-color contexts.
Place the mascot on Ink (#0A0A0A) or imagery with enough contrast.
Recolor the cardinal (it is always cardinal red / its voxel palette).
Stretch, skew, rotate, or add drop shadows/outlines to the mark.
Place the mascot on a busy, low-contrast, or cardinal-red background.
Re-typeset the wordmark or swap its typeface.
Color
Cardinal red on ink
Every layout should reduce to two colors: on . Gold is the coin. The dark ramp builds depth. Click any value to copy.
Core
Cardinal Red
Primary brand color. CTAs, links, focus rings, the cardinal accent. The one color people remember us by.
Cardinal Gold
Secondary. The NCCC coin, rewards, premium/earnings moments, celebratory accents.
Ink
Primary surface. Nearly everything sits on this near-black. We are a dark-first brand.
Pure White
Primary text on dark surfaces and headlines. High-contrast, never off-white.
Surfaces
Surface
Raised cards, panels above the Ink base.
Border
Hairline borders, dividers, input outlines.
Muted
Secondary text, captions, metadata.
Faint
Disabled, placeholder, the quietest labels.
Cardinal ramp
Cardinal 500
Hover/active on red, brighter accents.
Cardinal 700
Pressed states, deeper red.
Cardinal 950
Red-tinted gradient backgrounds, glows.
Typography
Four faces, clear jobs
Space GroteskDisplay
North Carolina, onchain.
Headlines, hero type, section titles, big numbers. Our voice at scale — confident, a little technical. · Google Fonts (open source)
InterBody
Every trade — winners and losers both — goes on the public ledger.
Paragraphs, UI, labels, everything readable. The workhorse. Never set body in the display or pixel face. · Google Fonts (open source)
JetBrains MonoMono
0x6cf01efEc5C7dFC41470Bf3f322E1F3E942E7548
Contract addresses, hashes, code, hex values, anything onchain or copy-pasteable. · Google Fonts (open source)
Press Start 2PPixel (accent)
CARDINAL ARCADE
16-bit retro accent ONLY — arcade moments, Cardinal World, the DeFi College banner. Never body text. · Google Fonts (open source)
Type scale
Display48–60px · Page heroes
H130–36px · Section titles
H224px · Sub-sections
Body L18px · Lead paragraphs
Body16px · Default copy
Caption12px · Eyebrows, labels
Voice & Tone
How we sound
Do
Don't
Plain-spoken and confident. Say the real number. Show the loss.
Hype, guarantees, moon-talk, or “financial advice.”
Call it an arcade, gaming, real-money gaming, staking.
Casino, gambling, betting, sportsbook (legal + brand reasons).
Cite Base, contract addresses, on-chain proof when we make a claim.
Vague “trustless/secure” claims with nothing to click.
A little irreverent — the cardinal has personality. North Carolina pride.
Corporate fintech beige, or pretending we're a big team.
Motion
Physical, not decorative
Logo reveal — rendered with HyperFrames (HTML → MP4)
Physical, not decorative
The cardinal flaps. The coin spins and flips. Motion echoes the mascot's physicality — gravity, weight, a little bounce — never abstract for its own sake.
Cardinal glow
Our signature loop is a slow cardinal-red glow-pulse (2s ease-in-out) on live/active elements. It says “this is alive” without shouting.
Enter with intent
Content rises and fades in (translateY + opacity, ~0.5s ease-out). Fast, confident, settled — no lingering.
Respect the user
Everything honors prefers-reduced-motion. Motion is an enhancement, never a dependency.
Live glow-pulseEnter: 0.5s ease-outRise: 0.6s ease-outGlow pulse: 2s ease-in-out infiniteScan line: 1.5s ease-in-out infinite
Attribution
Powered by 1NCBlockchain
Free, Starter, and Growth tiers display the “Powered by 1NCBlockchain” badge on customer-facing surfaces (payment pages, embeds, shared dashboards). The Scale tier is white-label and may remove it.
Free, Starter & Growth carry the badge automatically. Scale (white-label) may remove it.
Downloads
Take what you need
Full brand kit
Logos, mascot, NCCC coin, color + type spec, README. One zip.
Creative Studio
Grab single assets, copy tokens, generate social + OG templates and badges.
Questions, partnership lockups, or something missing? press@1ncblockchain.com
Built in the open. Remix responsibly. 🐦