# 1NCBlockchain — Brand Spec

North Carolina's unified blockchain network.

## Color (canonical)
- Cardinal Red   #C8102E   (cardinal-600) — primary: CTAs, links, the accent
- Cardinal Gold  #D4A843   (gold-400)     — secondary: the NCCC coin, rewards
- Ink            #0A0A0A   (dark-950)     — primary surface (dark-first)
- White          #FFFFFF   — primary text on dark
- Surface        #0F0F0F (dark-900) · Border #1A1A1A (dark-800) · Muted #B0B0B0 (dark-300)

Every layout reduces to Cardinal Red on Ink.

## Type
- Space Grotesk    — Display (headlines, hero, big numbers)
- Inter            — Body (paragraphs, UI)
- JetBrains Mono   — Mono (addresses, hashes, hex)
- Press Start 2P   — Pixel accent ONLY (arcade moments) — never body

## Logo & mascot
- logo.png            primary wordmark lockup (cardinal + "1 BLOCKCHAIN")
- bird.png            the Cardinal mascot (iconic mark, favicon, OG, avatars)
- nccc-coin.png       the NCCC coin mark (gold coin + red cardinal feather + "NCCC") — token icon
- cardinal-feather.png  quiet mark (loaders, watermarks) — the red feather IS a brand mark
- Do: clearspace = height of the cardinal's head; pure white/black for 1-color.
- Don't: recolor the cardinal, stretch/skew/shadow the mark, re-typeset the wordmark.

## Voice
Plain-spoken, confident, transparent (we publish every loss), a little irreverent.
Say: arcade / gaming / real-money gaming / staking.  Never: casino / gambling / betting.

## Attribution
Free / Starter / Growth tiers display "Powered by 1NCBlockchain". Scale is white-label.

Full living guidelines: https://1ncblockchain.com/brand
